Privacy Policy

Effective date: March 1, 2023

Introduction

Welcome to the Percara® family of brands! At Percara, we take pride in offering top quality personal care products like lotions, mouthwashes, baby shampoos, and more to our customers. We know that you care about how your personal information is used and shared, which is why we have developed this Privacy Policy. Please take the time to get to know our practices — and if you have any questions, please contact us.

What This Privacy Policy Covers

This Privacy Policy covers how Percara and its affiliate companies worldwide (“Percara,” “we,” “us,” or “our”) handles personal information — that is, information that identifies you as an individual — that we collect both online and offline. This includes:

Information we collect on our websites and mobile applications. This includes percara.shop and any other sites or applications that link to this Privacy Policy (collectively, the “Sites“).
Information we collect in our retail stores and outlets. This includes any Percara-owned stores, authorized retailers, and partner locations (collectively, “Stores“).
Information we collect when you interact with us through social media platforms, contact our customer service teams, participate in surveys, contests, promotions or sweepstakes, register for any events or classes, or otherwise connect with us.

This Privacy Policy does not cover how other companies, including third parties that we do not own or control, collect, use or share your personal information.

The Information We Collect

We collect information to provide better services to all our customers. The types of personal information we collect depend on how you interact with us or our partners. We may collect:

Contact information like your name, postal address, email address, phone number, social media account information;
Account login credentials like your username, password, security question answers;
Payment information, such as credit/debit card numbers, security code, and billing address;
Demographic information like age, gender, location, preferences, interests;
Order information relating to your online or in-store purchases with us;
Content that you generate, share, or upload like product reviews, photos, videos, wish lists;
Web browsing activity data from your interactions with our Sites, e.g. IP address, browser type, pages clicked;
Geo-location data if you allow us access when using our mobile apps;
Aggregated data like demographic statistics, traffic patterns, transactions;
Information from third-party partners, advertisers, and publicly available sources.

For purchases made on our Sites or through our Stores, we may collect additional information needed to complete the transaction, including your name, contact and shipping details, payment information, comments, product specifics like fragrance, quantity, color, and size.

In some cases, like promotions or events, we may collect additional information with your explicit consent, such as your birthday or anniversary date. This allows us to offer you personalized products, services, and experiences.

We do not intentionally collect sensitive personal data from children under 16 years of age. If you believe we may have unintentionally collected such information, please contact us immediately so we can promptly remove it.

How We Use Your Information

Percara uses your personal information in the following ways:

Provide and improve our products, services, Stores and Sites;
Create and manage your online accounts, membership benefits, and process your transactions;
Send you important notices, confirmations, updates, security alerts, invoices, technical notices, support and administrative messages;
Prevent and address service errors, security threats, fraud or other criminal or malicious activities;
Answer your questions and respond to your requests;
Develop new products and services; customize your experience with Percara; provide personalized content and product recommendations;
Send marketing communications like promotions, announcements, surveys based on your preferences and interests;
Conduct research, analytics, and measurements to understand our customer base;
Maintain and update our customer database;
Comply with all applicable legal and regulatory requirements.

In some instances, we may also collect and use personal information to meet our legitimate business interests, such as:

Direct marketing to inform customers and prospects about products, services and offers;
Advertising to existing and prospective customers;
Administrative purposes like auditing, data analysis, system maintenance/testing;
Legal compliance and protection of Percara rights and interests;
Mergers, acquisitions, consolidations, reorganizations, liquidations or dissolutions.

Where required by law, we will ask for your consent before collecting and using your personal information for specific purposes. You can always choose whether or not to provide personal information to Percara. However, failing to provide certain information may mean we are unable to provide you our products and services.

How We Share Your Information

Percara does not sell your personal information to third parties. We only disclose your information in the limited circumstances outlined below:

With service providers and partners: We may share information with companies that provide services on our behalf like website hosting, order fulfillment, payment processing, marketing, information technology, accounting, or legal advice. These companies are authorized to use your personal information only to perform services for Percara and must maintain its confidentiality.
With promotional partners: Occasionally we may partner with other companies to jointly offer products, services or promotions. You can choose whether or not to share your information as part of these offers.
With business transfer recipients: Information may be transferred along with Percara business activities like mergers, acquisitions, consolidations, sale of assets or reorganizations. Any new entities will be bound by this Privacy Policy.
For legal purposes: We may share information with government/law enforcement agencies, courts, regulators, tax authorities or parties to a legal dispute if we determine in good faith that disclosure is required or permitted by law, regulation or legal process.

Where necessary, Percara may transfer your information from your country of origin to other Percara entities worldwide. Different countries have different privacy laws and requirements. Whenever we transfer your information across borders, Percara will take legally required steps to ensure your rights are protected.

Your Data Protection Rights

At Percara, we respect your privacy rights. Based on where you reside, you may have the following rights in relation to the personal information we hold about you:

Right of access: You have the right to submit a written request for details on the type of personal information we collect, use, store and share about you. We will provide you this information free of charge, unless permitted by law.
Right to rectification: If you believe the personal information we hold on you is inaccurate or incomplete, you can submit a request to have it rectified. We will make the corrections unless there is a valid reason not to.
Right to erasure: In some jurisdictions, you have the “right to be forgotten” and can request deletion of your personal information from Percara records, unless we have a compelling overriding lawful reason to keep using it.
Right to restrict processing: You may ask us to stop using your personal information for certain purposes like marketing, profiling or research. We will restrict the processing unless permitted by law.
Right to data portability: In some regions, you can obtain your personal information from Percara and reuse it elsewhere. This applies only to information you have provided to us directly.
Right to object: You may ask us to stop processing your personal information based on legitimate interests, direct marketing or profiling purposes. We will cease unless we have convincing legitimate grounds for processing which override your interests and rights.
Right to withdraw consent: If we obtained your permission to process your personal information, you may withdraw this consent anytime by contacting us.
Right to lodge complaints: You have the right to raise complaints with your local data protection authority if you feel we have not complied with applicable data protection laws.

To make a request based on your rights, please contact our Data Protection Team via email at [email protected] or write to us. We will verify identity before responding to any requests.

Cookies and Similar Technologies

Percara Sites use cookies, web beacons, tracking pixels and similar technologies to enhance your online experience. Cookies are small text files that help store user preferences and activity. Web beacons, tracking pixels and similar technologies track certain user activities like visits, clicks, downloads and email openings.

We use these technologies for purposes like:

Authenticating users; remembering your preferences and settings;
Analyzing traffic and trends on our Sites; tracking customer clickstreams;
Serving targeted advertisements; understanding effectiveness of promotional campaigns;
Allowing social media sharing functionalities;
Providing personalized content and marketing offers tailored to your interests;
Improving security by mitigating fraud, detecting malicious activity.

The specific types of technologies we use include:

Essential cookies: These are required for basic site functions like keeping you logged in, your shopping cart, payment transactions. Refusing these cookies will break core site features.

Analytics cookies: We use Google Analytics and other tools to understand how our Sites and Stores are used. This helps us improve customer experience, develop relevant advertising, analyze trends and site performance.

Advertising cookies: We allow select third parties to serve contextual ads and provide us anonymous aggregated reports of campaigns and their performance. This allows us to target advertisements effectively and avoid showing ads you wouldn’t be interested in.

Social media cookies: We embed videos and allow sharing content from Sites across social media. Cookies from these sites allow features like commenting, sharing and liking our content.

Most browsers automatically accept cookies by default. You can adjust settings to block or delete cookies, or clear cached cookies manually. Choosing to disable essential or analytics cookies can negatively impact your use of Percara Sites.

Security Safeguards

Percara takes reasonable and appropriate measures to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration and destruction. We employ industry standard security and privacy protocols and technologies like:

Secure network firewalls and encryption of payment card information;
Limiting access to your personal information only to select authorized personnel on a need-to-know basis;
Physically securing our offices and files with locks, security systems and stringent policies;
Maintaining cloud-based and on-premise security tools to prevent and detect threats early;
Requiring partners and third parties to meet security compliance standards through contracts;

While we strive to protect your personal information, no data transmission or storage can be guaranteed 100% secure. If you believe the security of your information has been compromised, please notify us immediately.

International Data Transfers

Percara has an international presence with users located around the world. We may transfer your personal information to Percara entities in other countries in compliance with applicable laws. Some of these jurisdictions may not have equivalent data protection standards.

When we engage with third-party service providers, we require them to employ appropriate data transfer mechanisms and maintain comparable levels of security as us. Common transfer mechanisms we use include:

EU Standard Contractual Clauses: Contracts approved by European Commission that provide enforceable data subject rights and legal remedies between data controllers/processors in EU/EEA and recipients outside EU/EEA.
EU-U.S. Privacy Shield: Companies self-certify to meet key privacy principles defined by U.S. Department of Commerce in consultation with European Commission. Provides mechanism for EU-U.S. data transfers.
Binding Corporate Rules: Multinational companies can adopt internal global data protection policies with standard contractual clauses applying across global organization. Must be approved by competent supervisory authority.
Certifications under international frameworks like ISO or ISAE: Independent auditors certify recipient organizations meet defined security standards like ISO 27001 or ISAE 3402. Indicates ability to handle sensitive data properly.

Percara will notify you of relevant international transfers and take steps to protect your rights when your personal information travels outside its country of origin. Please contact us if you need more specific details on cross-border data flows.

Retention of Personal Information

Percara retains your personal information only for as long as required to meet business needs and legal requirements. We periodically review our data inventories to validate that records are not held longer than necessary. Criteria used to determine retention periods include:

How long is the data needed to provide products or services to you? This includes maintaining and improving customer experiences.
Are customer or user accounts involved? If so, retention lasts while accounts are active.
Is the data subject to a legal agreement like Terms of Service, contracts, or consent documents? Retention lasts for the relevant term.
Does the data help meet business needs like analysis, audits, developing new products, troubleshooting? If yes, retention is aligned to those needs.
Has the data been made non-identifiable or aggregated? Anonymized data can be stored long term.
Is Percara subject to legal, contractual or regulatory obligations to retain data? Relevant retention periods apply.

We securely delete or destroy your personal information once we determine it has exceeded the defined retention period and is no longer required for lawful business purposes.

Changes to this Privacy Policy

Percara may update our Privacy Policy from time to time. Any changes will be posted here along with an updated effective date. If we make significant changes, we will provide more prominent notice by specifically contacting you or displaying notices on the Sites and in Stores. Please review the latest version of our Privacy Policy whenever you use Percara products or services.

Thank you for choosing Percara! We appreciate the trust you place in us to care for your personal information responsibly.